On November 27, Longyuan Group's 2020 corporate publicity and administrative work conference was held in Ningbo, the base of Longyuan. Everyone gathered here from all over the motherland to summarize the publicity and administrative work in 2020 and plan the work plan for 2021. . Lai Yejun, vice president of the group, attended the meeting and delivered a speech. Nearly 50 representatives from various departments and subsidiaries attended the meeting.

   Lai Yejun pointed out in the report that in 2020, the administrative line will take epidemic prevention and control, work implementation, file inspection, assessment work and activity promotion as the "five starting points", and is committed to improving the level of background services, changing the work style of employees, and basic management. The "five promotions" of standard solidification, post management implementation and corporate culture and brand promotion. She emphasized that in 2021, it is necessary to continue to do a good job in epidemic prevention and control, do a good job in basic management, strengthen the construction of work style, and jointly create a better tomorrow that belongs to Longyuan people.

   In the past year, the Group has achieved certain achievements in brand promotion work: the Group's brand image has been upgraded in an all-round way, the public relations response has been stable and orderly, the Group's brand promotion has been continuously voiced, the self-media platform has been innovated in many aspects, the corporate cultural activities have a good atmosphere, and the correspondent Quality is effectively improved. The meeting pointed out: I hope everyone can actively and proactively find valuable news clues; I hope everyone can strengthen planning awareness and plan content in advance; I hope everyone will continue to benchmark excellence, continuously improve work standards, strengthen learning, and strive to boost the group's brand promotion work Take it to a new level.

   This year's corporate propaganda executive meeting is different from previous years, and innovations have been made in the form of communication. In the past, reports were made by the headquarters and shared by representatives of outstanding subsidiaries. This year, we divided the conference into three major themes: administration, corporate propaganda, and personnel. All participants discussed about 20 sub-themes. Everyone was well prepared before the meeting, and everyone came prepared. If you have questions, ask questions, and if you have experience, talk about experience. The atmosphere at the scene was warm. During the exchange process, everyone learned from each other and made improvements together.

   As the first place in this year's semi-annual assessment of administrative lines, Ningbo Branch made a special experience sharing. The excellent "execution ability" of the general contracting management company has always attracted attention in the company, and Li Feng shared their specific practices in system construction. He said that the various systems of the general contracting company were introduced after repeated consultations, which also largely ensured the operability and implementation of the system. In addition, the system construction should pay attention to the publicity and training of the system, and more importantly, the real-time "monitoring" of the system implementation process. How to allocate working hours and improve job skills for administrative positions with multiple jobs are topics that many colleagues are concerned about. Wang Lan from Jiangsu Company ranked first in the semi-annual administrative line assessment. Starting from her actual work, she shared with you her seven years of growth and gains.

   This year, the brand building of subsidiaries has blossomed in an all-round way, and they have innovated publicity forms one after another, showing the Longyuan brand image in an all-round and diversified way. The China Development Zone Innovation and Development Conference is a large-scale industry forum event held by Longyuan Tianshu for the third year. At the meeting, Chen Wanyun shared with everyone their innovative "CDI China Development Zone Live Room", which triggered the fancy investment promotion and live broadcast of factory sales. There was a lively discussion in the venue. In the group WeChat matrix, Hangzhou Urban Investment Construction took the lead in launching its own Douyin account. Shi Yun took the VLOG planning of "Brother Kai takes you to the auto show in the cloud" as an example, and shared their short video creation road to test the water.

   The development of corporate publicity work is inseparable from the construction of a team of correspondents. In Longyuan Mingcheng, there is also a team of correspondents. Liu Xiaoqing introduced in the exchange and sharing that it is necessary to maintain the vitality of the correspondent group and pay attention to the training and sharing of the correspondent team. Mingshu Data owns the largest WeChat public account in the PPP industry - the new infrastructure investment and financing circle. This large number with 220,000 fans currently only has a small team of 3 people in operation and maintenance. In Shi Jingli's view, the effective operation of the community is They are very important magic weapons.

   The 4-hour in-depth communication brought new vitality, new knowledge and new ideas to the conference. Representatives of various branches and companies have expressed that they have benefited a lot from deep and thorough exchanges and gained a lot of knowledge. These excellent practices and suggestions will also help us broaden our work ideas and guide us to carry out the specific work of administrative publicity in the new year. .

   This year, many fresh faces have joined Long Yuan's correspondent team. All the subsidiaries present have opened their own WeChat accounts. At present, the group has a WeChat matrix composed of 12 subsidiary official accounts, which has contributed to Longyuan's brand promotion. As of the end of November, we have received 470 submissions from various subsidiaries, and the number of submissions has exceeded the total submissions for the entire year of last year, reaching a new high.

       At the meeting, the advanced collectives and advanced individuals of the group's publicity work in 2020 were commended. Shaanxi Branch, Ningbo Branch, Zhejiang Branch, Hangzhou Urban Investment Construction, Dadi Steel Structure, and Longyuan Mingcheng were rated as "2020 Advanced Collectives for Corporate Publicity Work". Lai Chaoliang of Ningbo Branch and Mo Tangyi of Dadi Steel Structure were rated as "2020 Outstanding Correspondents" for their top-ranked submissions. Li Lulu of Henan Branch and Hu Hanxiao of Longyuan Municipal Maintenance who appeared in the TOP5 list of submissions for the first time were rated as "2020 Outstanding Correspondents". "Best Newcomer of 2020". This year, we also specially added the "Best Liaison of the Year 2020" award. Longyuan Mingcheng Liu Xiaoqing and Jiangsu company Wang Lan are using their strengths to mobilize more front-line employees to join the publicity team.

      The next day, the participants went to the Dongqianhu Station of Ningbo Rail Transit Line 4 civil engineering project TJ4017 for a visit and study. The project is located in the core area of ​​Dongqian Lake, including the proposed Dongqian Lake Station and the main structure of Dongqian Lake New Town Tourism Transportation Distribution Center ±0.000. Dongqian Lake Station is the terminus of Ningbo Metro Line 4. As the first rail transit project won by Longyuan Group, it is of great strategic significance for the Group to further expand the rail transit business in Ningbo and even the whole country. It is reported that Ningbo Metro Line 4 will be officially opened to traffic on December 1. The participants visited the Dongqian Lake Station before it was opened to traffic, and everyone said: "This is the first time to visit the subway station as a VIP group, and our own project is good!"

        This corporate publicity and executive meeting made everyone have something to say in the communication session. This pragmatic meeting style won unanimous praise from the participants present. Lai Yejun said that this year's conference format is worth advocating and should become a habit. At present, the group company is in the critical stage of transformation and upgrading. As a special kind of enterprise productivity, all employees of the administrative and enterprise publicity posts should be firm in their determination, benchmark for excellence, and earnestly do a good job in various basic management work. We will build a comprehensive, professional and energetic middle and backstage team to contribute to the century-old Longyuan construction.